Owner area
An overview of sales, customers, orders, and the sales team.
APP · NORTHSTAR WINE SALES
Wine sales,
from two perspectives.
Northstar Wine Sales is an app for managing wine sales. The demo has two areas: one for the owner and one for the sales representative, each with its own workflow for managing activity and customer relationships.
Colors, imagery and journey ↓ View demo in EnglishEnglish-language web demo · Opens in a new tab, with a phone-sized view on desktop.
You can switch between the owner and sales representative areas.
One project. Two areas to explore.
The same business, with different information and tools for each role.
Sales representative area
Customers, contact priorities, and orders in a workflow for the sales representative.
What it aims to communicate
I find information for my role and the next contact to follow up.
Who it is for
Owners and sales representatives exploring tools for wine sales activity.
Colors, palette and identity
The main colors of the screens shown here: the reasoning behind each choice and the character they give the project.
Burgundy
- Why this choice
- It evokes the world of wine and connects the brand, selections and commercial prompts.
- What it conveys
- Industry identity and a considered tone.
Forest green
- Why this choice
- It groups priorities and summaries in a panel distinct from the customer list.
- What it conveys
- Stability and focus on daily work.
Light paper
- Why this choice
- It gives cards, searches and demo data a soft foundation, recalling a work notebook.
- What it conveys
- Familiarity and readable information.
Type and imagery
Text hierarchy
Headings, summary figures and labels distinguish the overview from details. In lists, the customer name and next action guide the representative’s work.
Image choices
Real demo screenshots show two areas with sample data. The presentation focuses on panels and lists because sales work is the central content.
Structure and journey
These steps describe the project presented here, with the status and limits stated on this page.
Choose a role
The English demo lets visitors switch between the owner and sales representative areas.
Review the overview
Owners explore sales, customers, orders and the team; representatives find customers and priorities.
Open the details
Cards and orders illustrate the move from general information to an individual customer, always using sample data.