A defined goal
Calls, contact forms, directions, bookings or website traffic: we choose a measurable goal together before spending.
Google Ads for local businesses: ads on Google Search and Maps.
Looking for an agency for Google Ads or local Search campaigns? We set up clearly defined campaigns around a concrete goal — calls, requests, bookings or website visits — and optimize them with regular reporting. The advertising budget (ad spend) remains separate from management fees.
We are based in Montecatini Terme: we work with businesses in Valdinievole and Tuscany, and remotely throughout Italy.
To improve your presence in organic results, explore our SEO consulting in Montecatini Terme.
When advertising on Google makes sense
SEO works on organic search visibility over time. Google Ads reaches people already searching for a service in your area and displays ads above or alongside search results. It complements a clear website and a solid offer; it does not replace them.
Audience and creative
We define keywords, geographic areas and match types, and prepare headlines, descriptions and extensions suited to Search, within the package limits.
Spending control
You set the daily or monthly budget in Google Ads. We manage the campaigns, weekly optimization and reporting, without promising a fixed number of sales.
HOW WE WORK
From brief to live campaign.
The process is straightforward: understand what to promote, set up tracking and campaigns, then optimize using the available data.
- 01Brief and priorities
Services to promote, target area, approximate management and media budgets, and available materials (photos, offers, landing page or profile).
- 02Account and tracking
Google Ads account and, where useful, Google Analytics / permitted conversion tracking: essential events linked to the goal.
- 03Launch and optimization
Up to 2 Google Ads campaigns, weekly checks, and adjustments to keywords, ads and bids within the agreed scope.
- 04Monthly report
Spend, key results (clicks, calls, leads or conversions when trackable) and next steps. No invented metrics.
Your project, tailored to you.
Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.
Let’s talk about your projectService area
We operate from Montecatini Terme (PT), Viale Dante Alighieri 3. We support businesses in Valdinievole, in Tuscany and, remotely, throughout Italy. Campaigns can target your local service area or a wider region, based on the brief.
Frequently asked questions about Google Ads
What is Google Ads, and how does it help a local business?
Google Ads is Google's advertising platform. For a local business, its main purpose is to show ads to people searching for services or products in your area on Google Search and, where useful, Maps.
Is the advertising budget included in management?
Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.
What does the first month of Google Ads include?
Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.
Which areas do you serve?
We are based in Montecatini Terme. We work with businesses in Valdinievole and Tuscany, and remotely throughout Italy. Campaigns can target local, regional or national areas based on the agreed goal.
Do you guarantee clicks, calls or a cost per lead?
No. We monitor spend, clicks, calls and conversions when tracking is available and permitted, and optimize the campaigns. Results and cost per contact depend on the offer, keyword competition, market and budget: they are not guaranteed.
Do I also need SEO or a website?
Google Ads is separate from organic SEO and website development. It often helps to have a clear page or contact channel to send people to; if needed, we can assess SEO and marketing, Meta Ads or an update to your website.
Let's talk on WhatsApp or through the form
For a useful proposal, tell us which services you want to promote, the target area, approximate management and media budgets, and whether you already have a Google Ads account and measurement tools configured. Or contact us directly:
- What you want to promote and in which area
- Goal (messages, calls, bookings, website visits)
- Separate management and advertising budgets
- Photos, offers and account access already available
Do not send passwords or your customers' personal data. We will agree on any necessary access later.