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WEBSITES AND REDESIGNS / FLORENCE

Website development
in Florence.

Interactive websiteExplore Casa LieveOpen the demo

We design business websites, one-page sites, and redesigns that make services, distinguishing features, work, and contact options immediately clear, including on phones.

The starting point is not the number of pages, but what someone needs to understand and do: learn about the offering, assess the work, and submit a relevant inquiry.

Our only office is in Montecatini Terme: Kreluna has no office in Florence. Studio meetings are by appointment. Analysis, revisions and delivery can take place online; any other meetings are agreed separately and are not automatically included.

Interactive websiteExplore Casa LieveOpen the demo
A LIVE PROJECT, THEN THE DEMOS

See what we have published and what you can try.

Kreluna.it is a live internal project; Casa Lieve and Forma are concepts. You can assess hierarchy, navigation and smartphone use: these examples do not document leads or sales achieved by clients.

Kreluna.it is a real internal project, published and available to visit. Casa Lieve and Forma are demo concepts designed and developed by Kreluna, not projects commissioned by clients. Explore all projects and design decisions →

DESIGNING FOR FLORENCE

A website that communicates value, not just visual appeal.

If your Florence business presents rooms, experiences or craft work, the website needs to distinguish what can be booked from what requires a quote. We start with the offering, available materials and how inquiries are handled.

01

Hospitality and tourism

Rooms, experiences, languages, and inquiries need to work together without turning the page into a confusing catalog. We design short journeys from the story to the booking, clarifying when an external booking system needs to be integrated.

02

Crafts, fashion, and design

Collections, craftsmanship, and materials deserve strong images, but also clear product information, business contacts, and a structure that can grow. The website should support the product without imitating its physical storefront.

03

Practices and professional services

Expertise and examples are organized around the client’s problem, not internal jargon. Forms, tracking, and bilingual content are defined before development so the quote remains verifiable.

WHAT WE DEFINE FIRST

A project suited to your business.

Structure and content

We organize information, pages, and primary actions before implementation.

Responsive design

An interface consistent with the business and tested on desktop computers and smartphones.

Basic technical SEO

Titles, descriptions, hierarchy and links are addressed alongside technical crawling requirements; indexing and rankings remain decisions made by search engines.

A PROJECT FOR FLORENCE

What we define before starting.

Content and priorities

We define which information is genuinely needed, how to organize it, and which action needs to be easy on a phone.

Pages and contact options

Structure, text, images, and calls to action are connected through a clear user journey, not a randomly selected template.

Publication and checks

The domain, forms, privacy, links, and display on the agreed devices are checked before delivery.

PROJECT SCENARIO

What this means for Florence.

Communicate quality and make the choice straightforward

For an offering with multiple rooms, products or services, we define which details differ between pages. A designated contact must keep photographs, features, availability and contacts current; languages are chosen for the audience the business can serve.

Connect existing tools

Booking engines, maps, catalogs, and forms remain separate when they are external systems. The website presents and links to them through clear steps, without promising unverified integrations.

A REMOTE PROCESS

Clear steps and responsibilities.

We share the page list and available materials, then agree who approves copy and images. Structure, revisions and pre-publication checks are set out in the quote; studio meetings are by appointment and work can take place online.

  1. 01
    Assessment

    Objective, intended users, materials, and current tools.

  2. 02
    Scope

    Included work, timeline, costs, and external dependencies.

  3. 03
    Implementation

    Agreed revisions, checks, and delivery.

FREQUENTLY ASKED QUESTIONS

Website development for Florence.

How do you handle photographs and page weight?

We select the images needed and assess dimensions, formats and compression using the final materials. Visual quality and file weight guide the choices; images added or replaced after delivery require the same care.

What does the project include?

Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.

How much does it cost to build a website?

Every project starts with your needs. Together we define goals, features and timing, then prepare a tailored proposal.

Can I update the content myself?

A management area for editing content yourself is not included in the one-page or brochure website packages. If needed, we define which content will be updated, who will manage it and which features and training to quote separately.

How do I request a quote from Florence?

Send the current website address, service list, desired pages, logo and available copy and photographs. Specify languages, domain and who approves content; for a redesign, include the pages to retain. The proposal defines scope, timeline, costs and exclusions.

Let’s discuss your project.

Share the current website, the pages to create and the action you want visitors to take. We start with available materials and content approval responsibilities to define the quote.

Write to Kreluna
WORKING WITH KRELUNA FROM FLORENCE

Before designing the pages.

Kreluna has one office, in Montecatini Terme. Studio meetings are by appointment. Analysis, revisions and delivery can take place entirely online; any other meetings are agreed separately. Materials, decisions and responsibilities are documented in writing.

For a redesign, we collect existing URLs and decide which pages to keep, update or redirect. Before delivery, we assign responsibility for copy, images and incoming inquiries; any editing panel must be included in the quote.

Images and styling serve a specific purpose: helping people understand the offering and reach the important action without confusion.

Let’s discuss your project for Florence