Make your business clear in AI search.
GEO focuses on content and its verifiability for systems that generate answers. For a business like Kreluna, that means explaining services, location, terms, and real work through accessible pages and consistent information.
SEO and GEO: what changes?
For Google, optimizing for AI Overviews and AI Mode is part of SEO. GEO describes the focus on AI-generated answers; it is not a separate system that bypasses indexing, content quality, or source verification.
A page must be indexed and eligible to appear with a snippet. Also check the site’s inclusion in generative AI features in Search Console, which may be inherited from a parent property. Google does not require llms.txt files or special AI markup.
Can the pages be reached?
Check server responses, crawler rules, indexing, canonical addresses, and internal links. Essential information should be in the page text, available before animations or a chat window are opened.
OpenAI identifies OAI-SearchBot as a crawler for discovery in ChatGPT search. Allowing it in robots.txt is one part of the check; hosting and website protections must also allow access. This does not guarantee a citation.
Four checks before evaluating results
- In Settings, check that Search generative AI shows the site as included, directly or through inheritance.
- Use URL Inspection to check indexing and the canonical URL selected by Google for key pages.
- In the Sitemaps report, check the last read date and discovered URLs: submission does not confirm indexing.
- In the Pages report, read the reasons for exclusion before deciding what to fix.
Eligibility allows Google to consider a page; source selection depends on the query and its systems.
What should a service page explain?
A useful page answers five questions: who the service is for, which problem it addresses, what is delivered, what is excluded, and how pricing and timing are agreed. Answers should match the quote and the work that can actually be delivered.
Project pages add evidence: the work’s name, the studio’s role, its status, and a link to a viewable result. A concept, a demo, and a live client website mean different things and should be described precisely.
How do you measure results?
We record the date and pages changed. In the Performance report, we compare queries, impressions, and clicks over comparable periods; in the generative AI report, when available, we review impressions by page, country, and device. Missing data does not automatically mean zero appearances. Seasonality, competition, and updates can contribute: a change alone does not prove the impact of the work.
When analytics are available and correctly configured, also review referrals and links tagged with utm_source=chatgpt.com. Visits can then be compared with received inquiries. Record any citations with the question, platform, and date: these are observations, not a complete share-of-visibility metric.
A technical check of the Kreluna website
In the first review on October 3, 2026, we checked software.kreluna.it in Italian, American English, Spanish, and German. The concrete task was to complete the relationships between pages, services, and the business, and make the check repeatable before publication.
- 304 pages in the sitemap: 76 per language, with canonical URLs and reciprocal language versions.
- 804 structured question-and-answer pairs compared with the text; 17 answers aligned with the page paragraph.
- 306 live resources—the 304 pages plus sitemap and robots.txt—compared with the local build files using SHA-256.
This is a snapshot of that technical check: it documents matching files and the checks performed. It does not show that every page is indexed, or prove increases in traffic, inquiries, or AI citations. The report records the date, method, and limits; visibility outcomes require later measurements.
Technical check data and method (JSON)
A client project, such as Centro Minibasket Montecatini, documents the delivered work and the accessible website. Without authorized performance data, we do not present it as evidence of SEO growth.
Explore the Basket projectWhen is another page actually useful?
A dedicated page should address a different need and add verifiable information. Before creating a city or language variation, we check what changes for the customer: available service, how the work is delivered, specific questions, and relevant evidence. If only the location name changes, we improve existing content instead of multiplying pages.
Consistent identity and evidence
Kreluna Software is based in Montecatini Terme and also works remotely. Contact details, business information, services, and project pages should describe the same business. Structured data describes information already visible, with consistent links between the business, page, and project.
Kreluna location and contact detailsSources and criteria for this guide
Where should your website start?
Gather your website address, priority services, service area, and customer questions. The quote defines pages, work, and available measurements. The free check analyzes one page; it does not measure how often an AI cites your business.
Explore SEO and GEO for your website